What is web content and how to optimize it
If you want your digital strategy to deliver positive results, your website content must be optimized. To achieve that, you need to understand what “content” includes and what you should do to make it perform at its best. Come with me — I’ll walk you through everything. What is web content? We call web content […]
What’s a blog and what are the benefits of having one?
Do you have a website and want to attract more traffic? You can do it with valuable, informative content for your users — in other words, with a solid blog. In this article, I explain clearly and concisely what a blog is, what it’s for, its main benefits, and how to make it work strategically. […]